Original Halvah Joyva Original Halvah is nutty, flaky, melt-in-your-mouth sesame goodness. An artisanal treat that’s both sweet and savory, you’ll love how it tastes! Only the Finest Ingredients America’s Original Halvah is naturally gluten free and has no artificial colors or flavors. It makes a great snack and can be used as a topping. A Delicious Sesame Treat Today, we continue to handcraft this old-world sesame treat with our original family recipe. Slice it, crumble it or go ahead and just devour it! Four Generations Strong For over 115 years, the care and pride our founders have lived by is the driving force behind our beloved products. The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked. Previous page Next page 1 Halvah Brownies 2 About Recipe 3 Ingredients 4 Directions 5 Notes Previous page 1906 Nathan Radutzky moved from Obuchuv, a small town outside the city of Kyiv in Ukraine, to New York at the age of 21 with a dream and a recipe for Halvah. 1931 Construction on the factory at 53 Varick Ave. in Bushwick Brooklyn, where Joyva still operates today, is completed. 1962 Jell Rings and Marshmallow Twists are launched, soon to become staples on the Passover tables of families all across the United States. 1964 Joyva begins selling Tahini, the crushed sesame seeds used in Halvah, as a viable retail item that would become widely available on store shelves across the country. 1993 The four Radutzky brothers are inducted into the National Candy Hall of Fame. 2023 The new Joyva is launched, honoring the integrity and traditions of the past while bringing the beloved brand into the future. Next page