I needed vanilla protein to include in my smoothies, overnight oats, and no-bake goods. I decided on Pure Protein because of the price and am happy with it for the most part. One downside is that it has a stronger artificial vanilla taste to it than I'd prefer, but it doesn't taste bad per se. It's just very noticeable in everything I put it in, so I only use half scoop when preparing items. It mixes/dissolves nicely in my overnight oats, which is a plus. I probably wouldn't buy this product again as I'd go for something with fewer gums/additives and a lighter vanilla flavor. However, if you don't use a ton of protein and want a strong vanilla taste, this is a good value option that will last you awhile.