Love this lipstick! Doesn’t come off all day long. I have some lip lines from aging that most lipstick bleeds through, but not this one. Wet n Wild makes 2 that stay on all day. Just wish they come with a frosted set of colors as well. I do like the matte finish as well. More wine colors too would be nice. This is Club Brat which I really like. A little more on the orange red side but very nice. Goes on smooth & stays put. No feathering or bleeding through lines.