THE FUNDAMENTAL IDEALS OF NEWELL FARMLANDS are to provide exceedingly delicious; original, organic gourmet marinades and sauces to the market with uncompromising integrity, quality, and nutrition. Our goal is to disrupt the BBQ, grilling, and smoking marketplace and institute a new standard to how food is prepared, cooked, and consumed one household and kitchen at a time.We believe that ingredients matter. Period. Full Stop. When chicken, beef, pork, or any food is prepared with fresh, unprocessed ingredients that the food tastes better and that you feel better! Changing the way that food is prepared from the ingredients, to the spices / rubs, to the delicious meal on your table NEWELL FARMLANDS mission is to provide uncompromising ingredients for an uncompromising experience.