Bob's Red Mill is the only oatmeal I've bought for some years now. This 4-pk is a seriously good deal! It cooks better, tastes better than the prime competition by a LONG shot. Part of getting old, we know what we prefer and there's just 1 or 2 to cook for, better grade food is easier to afford; feeding a herd of kids at this price point may not be so feasible, unfortunately. With my AFRID issue, I've come to rely on the few brands I can tolerate, this is what oatmeal is supposed to be.