I've ordered this before, did not look like this. Super pink this time and the powder is clumpy and sticks to the scoop like moisture or water got in it.Flavor is fine add to a smoothie easilyUsing it for juice. Use 1 teaspoon acerola powder and 1 tablespoon sugar in a 1/2 pint glass. Stir powder into sugar to prevent lumps before adding very warm water. Very hot boiling water cooks it and then taste is not yummy. For tea, use only 1/4 tsp acerola powder and 1 tsp sugar to 5 oz pretty hot water, but still not too hot.Vitamin C is a side benefit to the taste.I have been struggling with sinus and related breathing problem from my childhood. Tried many things, didn't help. Somewhere I read about Vitamin C. Tried some supplements, but finally with Nutricost Natural Vitamin C - Acerola Cherry, I got the write quantity and quality to deal with my sinus issues. I take three scoops morning and evening and it has been keeping me well. Will recommend and continue to buy so long as the efficacy of this product is maintained.While it is a bit bitter- it mixes easily with anything in a blender. I add it to a fruit and almond milk smoothie I drink to break my fasts. My only reason for dropping a star is that the label present on the webpage and that on the container are vastly different. One has 400 something servings while the true label shows 80 something. Either way, it’s a great deal for megadosing vitamin C.Taste is good it dissolves quick in water. Absorption is good So fat keeping me healthy and wellIt doesnt taste like cherry nor sour, it tastes like rotten fruit and bitter. Love the little scoop tho. And if it really contains 500mg Vit C. Then I'll make it through the taste. Since liquid is still easier to swallow then pills especially if one has to take 500mg with every mealFor everyday antioxidant protection.Picture on Amazon says 454 servings per 8oz container!Actual jar I received says 82 servings per 8 oz container!Each says a serving is 500mg.Both of these can not be correct!ALSO - Does not disolve well, just clumps in the bottom of the cup. BUT, it does taste great!