I like the fact that xylitol is a natural sweetener and doesn't have that awful chemical aftertaste. It's a bit expensive, but I've had to cut down on my sugar intake and this does the job.I love this product has not bitter taste taste just like sugar. I will use this from now on!There is no after taste and sweeten better than sugar with less.I love XYLITOL. I love it in my coffee and tea.So far I use this sugar only with coffeeThis product is pure birch, non-GMO, and is made in U.S.—good to know.I stay away from sugar so this is my main go to--I even use it for canningNice alternative to sugar. Will purchase again.