I love this flaxseed meal. I am just now in my 30's jumping on the flaxseed bandwagon, and I am learning to cook with it. I am finding that it tastes great and has a lot of health benefits. Studies show that it helps fight cancer, heart disease, and diabetes. It is an excellent source of omega 3's, Lignans (antioxidants and plant estrogen), fiber, and ALA (decreases inflammation).Additionally, if you want a cheap and gentle cleanse eat clean (lean proteins, whole grains, fruits, and vegetables) and add 2 tablespoons of flax daily to your diet for 2 weeks. You will notice a huge change in your energy level and overall regularity. Flax(especially in their whole form) are like little micro-scrubbers in your digestive tract.I buy both the flaxseed meal and the whole golden flaxseeds. I would just buy the whole seeds and grind them into meal, but I find it time consuming and not that easy to get it as fine as I would like - even with good food processor. Bob's Red Mill Flaxseed Meal has the perfect texture in my opinion.These are ground golden flaxseeds, as the darker ones look kind of odd in muffins and things. I prefer the taste of the golden flaxseeds as they taste a little more mild in my opinion. I highly recommend both Bob Red Mill Flaxseed Meal, and Bob Red Mill products in general. I have never been disappointed with their products. The quality is topnotch.