These are the best bars I have found on the market, and I shop selectively at local co-ops and Whole Foods. They are minimalist ingredient-wise and use whole ingredients you can chew. They are filling and delicious -- honestly in a different league in terms of taste and freshness (small batch, hand-made).I am reviewing the Peanut Sea Salt option, but this comment goes for all coconut varieties and the Cinnamon Pecan. I haven't tried Seeds & Seeds yet, and the Primitive PB&J isn't to my taste (but is of the same high quality and probably a hit with kids and anyone feeling like PB&J!).I have started ordering directly from Amazon and would add that Primitive Nutrition is incredibly fast with fulfilment and shipping. I don't typically review products on Amazon, but Primitive Nutrition and their Umchu bars deserve it.