It's a little pricey but then again what beef jerky isn't. This has a subtle spicy flavor and is high in proteinThis is wonderful jerky.Great for keto.Nice flavor without guilt.Grab and go packs are convenient.I wouldn't buy this jerky again. It's pretty good if you really need zero sugar, but I would prefer a little bit of sweetness.I purchased a pack of this at a local store and it was very good so I thought I would try to save a few dollars by purchasing a multi pack online. Big mistake. The quality was way off from what I purchased locally. It is excessively dry and has a greyish moldy coating in it which I can't believe is intentional. This product is also "non returnable" so I am just out $40 with a surplus of inedible product.I don't understand what happened, I bought a bag of this at Kroger and it was moist and delicious, so I decided to order on bulk here and it is absolute trash! It's super dry almost ton the point of being crunchy. I'm very upset I can't return it, such a waste of money. Maybe I can put it in a stew.I have purchased the Krave Zero Sugar Southwest Hatch Chile at the grocery store and really liked it so I thought I would buy some in bulk. I’ve opened four of the pouches and threw them all out because the jerky was impossible to chew. The flavor is great but the beef isn’t. It could be a bad batch. The expiration date is 04-26-23 so it shouldn’t be that. Maybe a storage issue. Buyer beware.Terrible! Looks super dry, tough to eat and thr jerky is coated in unrecognizable stuff. I had to force myself to finish a bag. This brand has some work to do before getting their jerky to market. I wish i could request a refund.Hands down the most fresh, moist and tender Zero sugar on the market! I’ve fully converted to KRAVE!